KBS: Brand Ecosystem

In the wake of a merger between two of the nation's largest industrial maintenance companies, I was asked to develop a renewed visual language expressive new found integrated maintenance strengths. From concept to completion, I created visual guidelines for the brand and articulated these guidelines throughout an ecosystem of visual executions. The KBS brand launched in 2012 and has established a strong presence amongst competitors - now moving toward becoming a billion dollar brand.

scope: creative direction, re-positioning, naming, brand identity, visual design, responsive UX/UI, front end development photography, print, environment, 3D rendering, prototyping, copywriting, videography, PowerPoint presentations

urls: kbs-services.com, kbs-services.ca

studio: freelance