Adult Swim - Bumpit: Game

This web app allows users to generate their own [as] “bump” to share with the world. (A “bump” is a short piece of content that combines words and small graphics to tell a 10-30 second mini story of a nonsensical nature. There is music [not mainstream music] playing in the background and they all conclude with the adult swim logo). Users can build one on the adult swim website using default content or they can create one using content extracted from their Facebook profile. When generating a bump, interface elements take users on a journey through the sausage making process that's ridiculously adult swim.

scope: art direction, naming, game concept, ad campaign, visual design, desktop/mobile UX/UI, video

studio: freelance